Campaign Narrative Fashion Campaign
Work Pre-Production, Casting, Creative Direction, Sound Design, Post-Production Editing
A campaign that captures the tension between pursuit and restraint, where fashion becomes both a tool of seduction and a means of control. Evade Desire explores the art of attraction, not just in the act of wanting, but in the power of withholding.
The campaign presents three archetypes—Religion, Desire, and the Bride—each representing a different facet of societal expectation and repression.
The campaign presents three archetypes—Religion, Desire, and the Bride—each representing a different facet of societal expectation and repression.
Religion embodies purity, self-restraint, and imposed morality. Veiled, covered, untouchable, yet drawn toward what is forbidden.
Desire is indulgence, seduction, a challenge to control. Draped in sensual fabrics, this character exists in direct defiance of societal shame.
The Bride is the contradiction, a figure meant to be pure yet sexualized, celebrated yet owned. She exists on the edge of transformation, between innocence and experience.
Shot in a mix of traditional, sacred locations and stark, minimal spaces, symbolizing the contrast between institutional control and personal liberation.
Lighting was used to create angelic, ethereal glows contrasted with deep, dramatic shadows, representing the battle between restraint and indulgence.
Directed and Produced by Mariana Contreras, photography by Visaurd Rattanachaikanont, camera assistant Jaokha, styling by Gabriel Irezabal, videography by Mar Nisama, hair and makeup by Jollibeth Soto, talent Jack Mudd, Verity Steel, and Eithne Painter
